The Friedman School pursues cutting-edge research and education from cell to society, including in molecular nutrition, human metabolism, population studies, clinical trials, nutrition interventions and behavior change, communication, food systems and sustainability, global food insecurity, humanitarian crises, and food economics and policy.
Specialty Coffee Association of America Symposium 2014
How can we better understand the ways that people value coffee? In this talk presented at Symposium 2014, Dr. Sean Cash shares his perspectives on the intrinsic and perceived value of coffee and takes a look at labeling, ethical consumption, and consumer behavior. Dr. Cash sheds light on how consumers value social aspects of coffee relative to other attributes, and how point-of-sale messaging impacts consumers' demand for coffee.