Qualitative Dollar Store Study

What is the Qualitative Dollar Store Study?

 

The Qualitative Dollar Store Study is a project designed to understand consumer motivations for shopping at dollar stores and factors influencing retail decision-making among dollar store shoppers. A primary aim of this work is to highlight consumers’ decision-making in their own words and understand how this may have shifted as a result of the COVID-19 pandemic.

 

This work is part of a larger project on understanding the role of Dollar Stores on food access, being conducted by experts in public health nutrition, economics, consumer behavior, community nutrition, and qualitative and quantitative methods at Tufts University. Funding for this particular project is supported by the Bergstrom Family Foundation and the Friedman School of Nutrition Science and Policy at Tufts University. The broader goal of our research is to address diet-related health disparities and to inform legislative policy around these issues.

 

What will the study involve?

  • Remote interviews with dollar store shoppers in the cities of Boston and Fresno. Both regular dollar store shoppers and less frequent shoppers are encouraged to participate

 

Why Boston and Fresno?

  • Both Boston and Fresno have more than twenty-five retail dollar stores within city limits. Recruitment from these two cities, which have experienced increased poverty and job loss as a result of the COVID-19 pandemic, will provide comparative value to understand study findings