As part of a discussion on grocery stores incorporating technology into customers' experiences, Friedman Professor Norbert Wilson comments on the trend.
“I'm sure the folks at Amazon are thinking of creative ways of using Amazon Prime to identify customers and to pull all the data that they know about them to make sure that they offer the products that I want when I want," says Norbert Wilson, a professor at Tufts School of Nutrition. “I wonder if that automation will reach all people equally and successfully.”