In this course we will examine the diverse uses of social media in the current health and nutrition field and develop a framework for students to apply for future social media usage in professional endeavors. Attention will be paid to the critical analysis of the appropriateness, potential target populations, communication and health behavior strategies, the risks and benefits, and the overall intended outcomes and reach of social media communication. In small groups, students will ultimately design, implement, and develop evaluation tools for a social media campaign/initiative of their choosing.
Instructor: Marisa Hastie
Enrollment limited to 20 students. Priority enrollment is given to:
- Nutrition Interventions, Communication, and Behavior Change (NICBC) students;
- Second-year students;
- Students that need the course for their specialization.
The course is 1.5 semester hour units (SHUs) and meets in the second half of the Fall 2023 semester: Oct 19, Oct 26, Nov 2, Nov 9, Nov 16, Nov 30, and Dec 7.