This course examines the United States food policies governing the use of diet and health information in commercial communications. In the mid-1980s, the food industry began, for the first time in modern history, to use health claims in food advertising and labeling. This proved to be a highly effective marketing method for the food industry. However, the industries use of health claims product promotion created public controversy, and policies – a comprehensive new labeling law as well as many new FDA, USDA and FTC regulations– governing food advertising and labeling that use nutritional and medical information. The object of this course is to review current food policies governing health claims and the regulatory regime controlling their use in commercial communications.
Class meets in Jaharis 118 except on January 31 when class will meet in Jaharis Behrakis Auditorium, Room 130.