In this course we will examine the diverse uses of social media in the current health and nutrition field and develop a framework for students to apply for future social media usage in professional endeavors. Attention will be paid to the critical analysis of the appropriateness, potential target populations, communication and health behavior strategies, the risks and benefits, and the overall intended outcomes and reach of social media communication. In small groups, students will ultimately design, implement, and develop evaluation tools for a social media campaign/initiative of their choosing.
This course is 0.5 credit. First class session: March 1 and last class session April 26; no class sessions March 15 and March 22.
Enrollment limited to 20 students. Priority enrollment is given to:
- Nutrition Interventions, Communication, and Behavior Change (NICBC) students (for whom the course is a requirement);
- Second-year students;
- Students that need the course for their specialization.